Tapping the Emerging Middle Class in Emerging Markets

IPEC Event Report: In February the INSEAD Private Equity Club and the INSEAD Alumni Association Switzerland hosted a panel featuring André Hoffmann [MBA’90D], Non-Executive Vice President of Roche Holdings and Givaudan; Jack Clemons [MBA’94D], CEO Bata Shoe Organization, Johannes Müller, CEO of Dätwyler Cabling Solutions AG, and Andries Diener [MBA’05J], formerly Schindler’s Head of Marketing in China and co-founder Diener Syz Real Estate. The event was moderated and organized by Katja Berlinger [MBA, 05 J].

asiapanelThe evening conference attracted 85 participants to hear the challenges and rewards of Asian expansion from panelists who have spent their post-INSEAD careers as executives in Swiss companies doing just that. The special report is now available for download IPECASIAREPORT_FINAL Doc

The Swiss reputation abroad is much better than it is here… They expect us to be a bit more expensive and good quality. They also expect us to be reliable and knowledgeable about sustainability…