Oct 26 Objects of Beauty: Moving from idea to launch and beyond in fine craftsmanship.

Dear Alumni,

Join alumni who are equally passionate about fine craftsmanship and design for an evening of informal discussions about starting a new venture in this space.

Objects of Beauty: Moving from idea to launch and beyond in fine

October 26, 2017, Zurich
Are you curious about what it takes to launch a fine craftsmanship business? Maybe you have an idea for one and would like to learn how other entrepreneurs did it? Or maybe you just enjoy the intellectual challenge of first act cases. Then this fall we have a second edition Objects of Beauty developed for you. We are back with two
award-winning, daring Swiss-based entrepreneurs who recently launched a new business in well established segments, one in art furniture and one in jewelry. They will share their stories, learnings so far, and the opportunities and challenges still ahead. Who knows, maybe you’ll be the one to “crack the case” and bring an idea to help them succeed in the next stage of their entrepreneurial journey. Do register now to ensure you can participate on October 26!


Eckhard Beger, Founder, ArteNemus, MBA’91J
Eckhard Beger is the founder of ArteNemus Contemporary Art Furniture, in Geneva. His creations have been awarded more than 20 international design awards and appeared in exhibitions at Museo Poldi Pezzoli in Milan as well as at Venice Design in the context of the Art and Architecture Biennale. Prior to setting up his own business, he worked for Patek Philippe and Sulzer Winterthur. Eckhard studied mechanical engineering at ETHZ and holds an INSEAD MBA

Claudia Schweitzer, Founder & CEO, Design for Desire

Claudia Schweitzer is the founder and CEO of “design for desire”, creator of high-end jewelry, distinct through its clear and pure lines. All jewelry is hand-made in limited editions only, or individually manufactured for customers. Claudia Schweitzer graduated summa-cum-laude from the Academy of Applied Arts in Vienna with a Master of Arts and is a certified goldsmith. She started her career as a designer at the renowned Viennese Jeweler Schullin, where she later became designer-in chief. She has received the Austrian State Price for Design,
has been nominated for De Beers Diamond International Award in London, among numerous other awards and acknowledgements.

Key Facts

When: Thursday October 26, 2017 18:00 to 21:30
Where: Zunfthaus zur Waag, Zurich
Tickets: CHF 75 Swiss NAA Members (paid up) //
CHF 110 INSEAD Alumni Non-NAA Members and Guests

Tickets for sale on XING EVENTS

18.00 to 18.30: Registration
18:30 to 19:00: Presentations
19:00 to 19:45: Panel Discussion Moderated by Mafalda Tenente
19:45 to 20:15: Q&A
20:15 to 21:30: Apéro Riche & Drinks

INSEAD Alumni Association Switzerland
Reto Gygax, MBA’13D, Zurich Chapter President
Mafalda Tenente, MBA’06J, IWIB President, Zurich

Permanent link to this article: https://www.insead.ch/archives/9626